Most recently, I was the Creative Director at Life House, where I personally hired and developed the creative branding team, all while leading scale-up design operations of 40+ hotels. Previously, I worked at Pilot Coffee, a CPG/DTC specialty coffee brand as the second design hire where I worked alongside the Creative Director on building scaleable design and content systems in preparation for the company’s nation-wide expansion plan. I also led content and marketing as one of the founding team members at East Room, a membership-only co-working space.
Prior to that, I worked at an Industrial Design firm, where I focused primarily on UI/UX Design, UX research and UX strategy in the medical and healthcare space.
About
Experience
Creative Director, Brand
2021 – Present
Founder & Creative Director
2017 – 2021
Content & Design
2017 – 2021
Content & Marketing
2016 – 2018
Various Freelance Roles
Design, Content and Branding
2015 – 2019
UX/UI Design, Research
2013 – 2015
Storyteller.
Marketing is when someone goes out on a date with you. Branding is the reason they say yes.
Strategic.
Marketing is when someone goes out on a date with you. Branding is the reason they say yes.
Business-driven.
My entrepreneurial spirit drives me forward when solving problems with design-led thinking.
Collaborative.