I’m a passionate brand leader, specializing in hospitality and DTC brands. Most recently, I was the Creative Director at Life House. Previously, I worked at Pilot Coffee and East Room.
See select works below.
Most recently, I held the role of Creative Director at Life House where I oversaw a portfolio of 6+ branded hotels and 40+ white-label properties. I led the full spectrum of design operations, spanning brand concepting, strategy, visual identity, marketing and content creation in print and digital spaces.
Life House Hotels
01
East Room is a Toronto-based membership-only co-working space with full programming. As a member of the founding of the East Room team, I led content creation and marketing efforts in the early stages.
EAST ROOM
02
Pilot Coffee is a Toronto-based specialty coffee CPG brand that has a retail presence. As design hire number two, I supported the build-out of branding and content systems within the retail and digital spaces, in an effort to grow the business for nationwide expansion.
PILOT COFFEE
03
I’ve worked with numerous small businesses and indie-brand owners to help position themselves in the market, develop their brand language and translate them into meaningful, compelling stories. See clients here.
SERRACINNA x THE AUSTIN PROPER HOTEL