I’m a passionate brand leader, focused on emerging hospitality and DTC brands. Most recently, I was the Creative Director at Life House. Previously, I’ve designed and created content at Pilot Coffee and East Room.
See select works below.
Most recently, I held the role as Creative Director at Life House where I oversaw a portfolio of 6+ branded hotels and 40+ white-label properties. I led the full spectrum of brand operations, spanning design concepting, brand strategy, visual identity, marketing and content creation in print and digital spaces.
Life House Hotels
I’m a passionate brand leader, focused on emerging hospitality and DTC brands. Most recently, I was the Creative Director at Life House. Previously, I’ve designed and created content at Pilot Coffee and East Room.
East Room is a Toronto-based membership-only co-working space with full programming. As a founding team member of the East Room team, I led content creation and marketing efforts in the early stages to establish brand intent.
East Room
A Toronto-based CPG specialty coffee brand with a retail presence and dine-in experience. As design hire number two, I supported the build-out of branding and content systems within the retail and digital spaces, in an effort to grow the business for nationwide expansion.
Pilot Coffee Roasters
I’ve worked with small businesses and indie-brand owners to help position them in the market, develop their brand systems and translate them into meaningful, compelling visual stories. Client list - coming soon.
The Austin Proper Hotel x Serracinna