Magdalene is a multidisciplinary Creative Director and Designer who focuses on hospitality, CPG and emerging lifestyle-driven brands. She currently serves as the Creative Director at Life House. Prior to that, she designed and created content at Pilot Coffee and East Room.
Select works below
EXPERIENCE
Magdalene leads the brand team as the Creative Director at Life House, overseeing the in-house branding studio, Life House brand hotels, and management portfolio of 40+ white-label properties.
East Room – a Toronto-based membership-only co-working space with full programming. As a founding team member of the East Room team, Magdalene led content creation and marketing efforts in the early stages.
A specialty coffee brand with a retail presence and brick-and-mortar experience. As the second creative hire, Magdalene supported the build-out of branding and content systems within the retail and digital spaces, to grow the business for nationwide expansion.
SERVICES
Strategy
Brand Positioning
Concept Development
Naming
Tone of Voice
Brand Identity
Brand System Development
Brand Guidelines
Brand Audit
Brand Stewardship
Stationery & Packaging
Creative Direction
Brand Guide
Content & Art Direction
Production Styling
Collateral Production
Brand Partner Curation
RECENT press / AWARDS
hospitality design awards ‘23 winner
Blue Iris by Life House wins the project award under the New Brand Launch category at the 19th Annual Hospitality Design Awards.