Lenox, Massachusetts, USA
Life House, Berkshires
The Story: A reimagined 1970s lodge becomes the backdrop for a writer seeking inspiration—morning hikes, evenings in the library lounge writing by the fire, and nights at the sophisticated bar gathering with fellow creatives. We designed the House brand experience as a harmonious retreat with modern luxuries and furnishings, while adorning the interiors with the patterns and palettes of the surrounding landscape that have inspired so many.
National Geographic Traveller (UK) Award Winner | Revamped Hotel
The Property
Creative Director, Brand
Role
Creative Direction, Brand Positioning, Branded Hotel and Restaurant Collateral Design (Print and Digital), F&B Concept Development, Lifestyle and Hero Content Direction, Video campaign, and Music Playlist Curation.
Scope
The Club Room is an upscale gathering place inside of Life House, Berkshires. Guests convene to seek inspiration and share stories and plates in a cozy, sophisticated and inviting space. The menu features full day to night programming – hors d’oeuvres, craft cocktails, and specialty desserts inspired by the colors and flavors of the Berkshires landscape.
