Toronto, Ontario, CA


Pilot Coffee Roasters


Pilot Coffee Roasters is a full-service roastery, cold brewery, training provider and café operator with seven locations across Toronto and wholesale accounts from coast to coast. The ethos of the brand – making great coffee and working with good people doing it holds true to this day, proven by its loyalty base. Founded by Andy and Jess Wilkin, under the name Te Aro Coffee Roasters then (2009), Pilot grew from a single roastery in Leslieville to an impressive 10-location café operator across Toronto within a 4-year span. I worked alongside the Creative Director as design and content hire number two, helping grow the design and marketing operations into a scaleable system during rapid expansion.

The Brand Story


Design and Content Creator

Role


Packaging Design, Product Release Design, Email Marketing Design, Retail Print Collateral, Digital Retail Collateral, Internal Training Program Booklets, Art Direction, Styling, Content Creation, Photography

Scope

A holiday gift guide

A gift guide for every type of coffee lover.

Brew Methods

This step-by-step guide was developed as an educational piece to getting a clean, high-quality, café-level brewed cup of coffee (or two) in the comfort of your own home.

Partner & Creative Director: Michelle Wilkin
Design, Art Direction: Magdalene Kan, Monika Traikov
Photo/Content Creation: Magdalene Kan
Marketing/Copy: Trevor Walsh

RGD Winners of In-House Design Award | Packaging, 2021

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